"If you want to make waves, go to Harvard and get your PhD. If you want to make money, get your PhE - rush to your nearest bookstore and get Dan Kennedy's new book - it's like a four-year course in Entrepreneurship!"
- Al Ries
Chairman, Trout & Ries, co-author of Positioning, Marketing Warfare, Bottom Up Marketing, and The 22 Immuntable Laws of Marketing
"I anxiously wait for Dan Kennedy's No BS Marketing Letter. Each issue is packed with new information and terrific insights that are invaluable to our business."
- Greg Renker
CEO of Guthy-Renker Corporation
"$140,000.00 in business in 4 days, and a big chunk of that was extra revenue I'd have never seen without one suggestion you gave me. If I'd been using that one since the first of the year, I'd be at least $100,000.00 farther ahead."
- Joe Polish
Piranha Marketing Inc.
"Dan Kennedy's reputation for teaching people how to make money in direct mail is second to none on this planet. Direct marketing industry heavyweights everywhere turn to Dan on a daily basis, and willingly pay huge sums of money for his no-nonsense approach. His cash-generating ideas overflow like Niagara Falls!"
- Raymond Aaron
"We use your tapes and newsletter as part of our resource library. I am very impressed with the practical value of the information."
- Julie Wyrick
Missouri Small Business Development Center
"...well, I learned more about selling information from your book than from 20 others I've studied combined. You not only put your brains, file cabinets and experience into your book, you also put your heart and soul."
- Thomas Duffy
"No one knows more about Direct Response Marketing than Dan Kennedy. When he gives his advice on a particular project or idea, his suggestions are based on real-life, hands-on experience. He doesn't guess. He has been there, seen it, or done it before. This real-life knowledge is worth thousands of dollars. When I want to be successful in a marketing campaign, I don't want to waste thousands of dollars testing to see what will work. I want to come out of the gate with a strategy that will make money. I don't need any more experience. Dan has helped me do this!"
- David Lupberger
Silver Spring, MD
"I have learned more about marketing from you in 9 months than all of my 22 years of business experience. Throughout my career, I have never been exposed to marketing materials that are as effective as yours."
- Saul Cohen
"I think the most important things I got were Dan's formulas -- there it is, you can't go wrong, just follow the formulas. There was also a period of several hours where I was in copywriter's heaven beacuse we reached a point where I felt like, "Ahh, we're inside Dan's mind."
- Michael Jans
Insurance Profit Systems